//
you're reading...
communication, jobs, linkedin, social media

LinkedIn: it’s not about who you know, it’s about who they know

Research shows that the vast majority of LinkedIn users who actively job searching find their next job through their Level 2 connections, not their Level 1 connections.

It’s more than the number of our Level 1 connections. If we concentrate only on building our network, we miss the point and the power of LinkedIn. The real power of LinkedIn lies in the relationships that our Level 1 connections have. Our Level 1 connections have their connections who become our Level 2 connections. This “2 Zone” makes our network more valuable. Our 109 Level 1 connections balloon out to possibly tens of thousands of contacts at Level 2.

There are many advantages to using LinkedIn. I present on Using LinkedIn frequently. I consistently encourage my friends and job seekers to learn more about LinkedIn. Active users are more likely to own our careers and rely less on job postings. LinkedIn is a social platform… We built out network and it is up to us to interact with our connections. Nurture your relationships. Visit your LinkedIn home page to see the updates, and then comment on them. Take part in the conversations that help nurture your network. A former colleague asked me this week “How do you have time to maintain your network?” My answer is “How do you have time not to?” Active participation makes healthy relationships possible. I consider using LinkedIn time well invested.

Advertisements

About barriebyron

Innovative, DITA-using information developer specializing in presenting complex ideas in ways that are clear and concise. Persistent optimist, intrepid adventurer, mentor. Builder of relationships, connecting friends and peers to people they want to know. Toastmaster, social duct tape, and generator of goodwill. Follow me on twitter @barriebyron

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: